Listing Copy & Merchandising
Compelling titles, SEO-friendly descriptions, amenity tagging, and photo order that sells the stay.
Turn Your Property Into A Top Performer
Launch & Optimisation
Turn Your Property Into a Top Performer
New listing to launch or an underperformer to rescue? We optimize photos, copy, pricing, and guest journey — and build simple systems that keep performance strong through every season.
How We Can Help
Whether you’re launching a new listing or turning around an existing one, we focus on the levers that matter most: visibility, desirability, pricing, and a guest journey that drives five-star reviews.
Photography Direction
Shot list, staging tips, and sequencing — or coordination with your photographer to capture what converts.
Pricing & Calendar Setup
Seasonal rules, event overlays, minimums/lead times, and guardrails to protect ADR.
Guest Journey & Messaging
Templates for enquiries, check-in, in-stay, and check-out — tone that feels human and on-brand.
Turnover Standards
Cleaner checklists, photo verification, and supplies list to keep quality consistent between stays.
Performance Reporting
Simple dashboards for occupancy, ADR, and guest sentiment — so you always know what’s working.
Packages
Pick the engagement that fits your timeline and goals. All packages include a short onboarding call and a clear deliverables list.
Listing Audit
Fast diagnostic for existing listings — clear, prioritised fixes.
- Copy & photo order review
- Amenities & SEO checks
- Pricing & calendar guardrails
- Guest messaging improvements
Full Launch
From blank canvas to booking-ready — built to convert.
- Photo brief & staging tips
- High-converting title & description
- Amenity tagging & house rules
- Pricing strategy & seasonal rules
Turnaround
For underperformers — fix the fundamentals and rebuild momentum.
- Conversion & visibility analysis
- Copy/imagery refresh
- Calendar clean-up & guardrails
- Guest journey & review lift plan
How It Works
Clear, collaborative, and fast — we focus on what moves the needle first.
Discovery & Snapshot
Goals, constraints, and baseline performance. Quick listing and calendar review.
Plan & Priorities
Prioritised 30/60/90-day plan covering merchandising, pricing, and the guest journey.
Build & Go Live
Copy, photos, pricing rules, and messaging templates implemented and tested.
Measure & Optimise
Weekly checks and simple reporting; adjustments around seasonality and events.
Why Choose Us?
When it matters, you trust specialists — an accountant for your taxes, a stylist for your hair.
Your property deserves the same level of expertise.
With 15+ years in hospitality operations across BC and Alberta, we bring practical, on-the-ground experience to vacation rentals and boutique hotels. We help you navigate seasonality, staffing, guest expectations, and local regulations — and put simple systems in place so performance is consistent, not accidental.
What you can expect
• Clear, trainable standards for guest experience and operations
• Support that’s right-sized for your team and goals
• Guidance rooted in local market realities — not guesswork
You don’t have to do it alone. Partner with us to move from “managing day-to-day” to building a top-performing asset.
Contact us to help you reach your potential.